For instance, a company might send promotional text messages or ads to people whose friends already use a product--and who would presumably be more likely to buy the product as well.
比如，一个公司可以定向地把广告信息发送给那些可能有意愿购买产品和受到产品影响的人群。
2
Negotiation take place where either or both parties have needs to change the progress of business. E. g. product range, promotional activities.