英语词汇moral appeal怎么读，是什么意思，单词翻译、读音、固定搭配用法和短语词组及例句-英汉双解词典

单词	moral appeal
释义	moral appeal 简明释义道德诉求网络释义 1 ?道德诉求道德诉求（Moral Appeal）：乃是让消费者感觉到什么是对与适当的，以激发消费者伸张正义及公理的情绪为诉求重点，例如对自然环境的保护等。 2 ?道义诉求理性诉求(rational appeal) 情感诉求(emotional appeal) 道义诉求(moral appeal) 广告创意策略的理论认为，广告必须为产品设计独特的销售主题（USP, Unique Selling Proposition），才能使产品进入受众的心智... 双语例句 1 This view has surpassed the view from utilitarianism and primary goods, and thus completes the moral appeal for equality. 基本能力平等观超越了功利主义和基本善的尺度，更好地完善了对平等的道德诉求。 2 Many people have overlapping moral values, and one can settle debates by appeal to moral common ground. 人们的道德观多有交叠，我们可以通过诉诸道德共识来化解纠纷。 3 Under imperfect or even dislocated arrangement, however we appeal for moral or honest returning, there will be no help. 在不完善甚至错位的外部安排下，纵使我们再怎么呼吁道德、诚信的回归也终将于事无补。
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