Branding strategies ? 1) individual branding(个别品牌): requires the company to provide each product with a distinctive name. ? E.g.
双语例句
1
Oldlens Studio are subtly crafted based on the individualbranding of your business.
老镜头商业人像摄影能巧妙地创建你的个人商业品牌。
2
The debate here concerns the applicability of individualbranding in the service arena.
这里的辩论关注的适用性个别品牌的服务领域。
3
Berry et al. (1988) argue that in services, the company name is the brand name and that services do not lend themselves to individualbranding the way tangible products do.