slogan
/ˈsləʊgən/noun
1- a short and striking or memorable phrase used in advertising简短醒目的广告语; 难忘的广告语。
1.1
- a motto associated with a political party or movement or other group（与政党、运动或团体有关的）标语; 口号。
1.2
- historical a Scottish Highland war cry〈史〉苏格兰高地的战斗呐喊。
词源
early 16th cent.: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'.