brand attitude

When it comes to willingness to pay a premium a positive response in terms of brand status and brand attitude is vital.

The Electrolux Brand Attitude evokes a passage and connectedness from an innovative heritage to a vivid, energized yet safe tomorrow.

The case for a positive relationship between brand status and brand attitude was proven for all brands.

Customer involvement only had an effect on status and brand attitude for the premium brands.

The explicit brand attitude is not completely coincided with the implicit brand attitude.

The dependent variables include the nostalgic emotion, advertising attitude, and brand attitude.

The brand attitude towards B&B to a large extent determines the purchase intention of customers.

Brand attitude has a significant effect on WTP for specific fashion clothing brands.

Brand attitude: we strive for movement into the attitude toward life, a movement is healthy and can have a healthy life.

The perceived brand status of specific fashion clothing brands has a significant effect on brand attitude. 4.

When endorser and brand personality match up is low, there is a negative influence on brand attitude.

In this paper, empirical studies have explored the country of brand how to influent Chinese automobile buyers brand attitude.

Fashion clothing consumer involvement has a significant effect on brand attitude. 3.

The traditional brand attitude studies mostly pay attention to consumer's apparent cognition process.

the dimension of happy have positively associated with brand attitude when the brand have a experiential brand.

For so many years, I always remember the day when I first set foot in the field of brand attitude.

Four major findings were concluded: (1) The difference in pun quality will influence advertising attitude and brand attitude;

The Effects of Brand Trust on the Brand Attitude, Perceived Fit and Extension Evaluation

The Effect of Brand Familiarity on Brand Attitude Change in the Process of Advertising