It's putting its Toyota Tundra up against the Chevrolet Silverado, Ford F-150 and Dodge Ram in the 25-race series kicked off in February at Daytona International Speedway.
FORBES: Napoleon Complex
2.
Zed-F, as the company is known, also makes the eight-speed in the Dodge Ram.
WSJ: Changing Gears: Auto Makers Ditch Familiar Shift Levers