Minzhong has grown strongly, helped by its reputation as an earlymover in China to adopt standards suitable for export markets.
闽中增长强劲，得益于该公司在中国率先采用适合出口市场的标准的名声。
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SABMiller subsidiary Nile Breweries first concocted the sorghum beer recipe in 2002 (it also scored lower sorghum beer taxes), making it an earlymover in the sub-pyramid space.
The advantage is that early adopters can learn from the first mover (from its mistakes or success) and guarantee that their new approach moves the market on.