Not differentiation of their private label brands (although that may part of the problem), but differentiating their store as a brand-a shopper destination if you will.
不是差异化他们的自由品牌(虽然这也是问题的一部分)，而是差异化达到客户目的的商店品牌。
2
If the JMP destination is a label (as opposed to an absolute address), this is not necessary.