Zelizer is highly critical of this approach, and emphasizes instead the opposite phenomenon: the power of social values to transform price.
Zelizer 对这种方法持高度批评态度，并强调相反的现象：社会价值改变价格的力量。
2
The third thing I was going to report was that sociologist Viviana Zelizer wrote a book about life insurance sales in the nineteenth century.
我要讲的第三件事是，社会学家维维安娜·泽利泽写的一部关于，19世纪寿险销售情况的著作。
3
What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.