Reporters were mostly getting contact information for subscribers, such as telephone numbers and email addresses, Trippet said.

WSJ: Bloomberg editor apologizes on information access

For instance, reporters could see if subscribers had been looking at top news stories, or if they had been gathering data on stocks or bonds, but not which stories or bonds and stocks they had looked up, according to Bloomberg LP spokesman Ty Trippet.

WSJ: Bloomberg editor apologizes on information access