Hagan hired Thomas Connerty, who had run marketing at Nautilus, the company that pitches the Bowflex exercise machine incessantly on late-night TV.
FORBES: The 200 Best Small Companies
2.
Leading the way is Nautilus, which is a fitness company that sells products under the following brands: Nautilus, Bowflex, Schwinn Fitness, Universal, CoreBody Reformer and Peak Fit System.
FORBES: The Best And Worst Sports Stocks Of 2012
3.
Maybe the Kindle was the Bowflex of bookishness: something expensive that, when you commit to it, forces you to do more of whatever it is you think you should be doing more of.