According to the researchers, the measles virus only needs a small number of susceptible children to cause outbreaks, so it is important that as many children as possible have immunity to the virus.

The effectiveness and feasibility of an intervention aimed at the simultaneous reduction in the environmental exposures to inhalant - and food allergens in susceptible children was investigated.

Perhaps the most susceptible viewers are children, who may be unable to tell fact from fiction and may try to imitate acts that they see on TV or in the movies.