Instead of using senior recruiters to filter through the company's applicants, lower-level screeners process them first and only hand off the most-qualified.

WSJ: Recruiters Change Employee-Hunting Tactics

Campaigns are looking for ways to bypass the filter of editorial control as they get their message out, said Roy Peter Clark, vice president and senior scholar at the Poynter Institute, a school for journalists in St.

CNN: Media?manipulation is the message for campaigns