Foursquare has long been a company whose cachet among tech scenesters seemed to exceed its traction among ordinary consumers and advertisers.
FORBES: A Dire Prediction For Foursquare, With a Big Asterisk
2.
The area is a snapshot of central London, with weekday office workers, a growing crowd of cooler-than-thou scenesters and long-time Londoners going about their business.
BBC: Exploring London??s coffee crescent
3.
Winning the hearts, minds, and iPhones of the tech-scenesters this SXSW could be helpful if either company wants to build a lasting product.
FORBES: Hot Startups Battle To The Death Deep In The Heart Of Texas