This thesis discusses the problems on charactermerchandising and on the rights attached to these characters and it also analyses the lacks and limitations of different forms of legal protection...
Merchandising right of character is a kind of new type right appearing in the modern social economic life.
虚拟角色商品化权是现代社会经济生活中出现的一种新型权利。
3
How to introduce the concept of merchandising right of character from the theoretical Angle and protect it properly in the practice of legislature and jurisdiction is a pressing problem.