We would begin praying and sprinkling these rather ordinary implements with yellow turmeric powder, red roli powder, grains of rice, holy water, and flower petals.
NPR: In The Kitchen With Madhur Jaffrey
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Roli's opening the SDK to developers for even more unexpected updates.
ENGADGET: Roli's Seaboard is a rubber-keyed piano that may redefine the way you play
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We didn't quite know what would come of SXSW. What we found were insanely awesome products like the Roli Seaboard digital piano and Leap Motion, paired with presentations from industry legends like Elon Musk and Al Gore.