His insistence on putting users first, and focusing on elegance and simplicity, has become deeply ingrained in his own company, and is spreading to rivalfirms too.
他坚持用户至上，注重优雅和简洁，这种理念在他自己的公司里已经根深蒂固，且已经传播到竞争对手那去了。
2
Rivalfirms scrambled to follow where he led.
而那些竞争对手只能勉强地跟着他引领的方向。
3
They run their rivalfirms close both in price and quality.