"The problem is that we are preoccupied with the sexual behaviour of the young and consequently thirtysomethings are a forgotten generation in sexual health, " she says.

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And I knew that there could be no other answer to the question than this: Society has to accept that women of my generation have sexual lives that are going to leak into the public sphere.

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Playboy has used feedback in these same ways, and as a result is redesigning its print look with modern photography and is even going as far as bringing in a sexual anthropologist to help make its content more appealing to the current generation.

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