There’s a culture in our society that says remembering these obligations is somehow soft —that we can’t show weakness, and so therefore we can’t show kindness.
Through the characteristics soft embodiment of a natural, emotional, interactive relationship, achieve a culture in mood.
通过“软”的特性体现自然、情感的交互关系，达到一种文化的意境。
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The spread of Chinese language and culture through Confucius Institutes and other efforts around the world has been part of Beijing's soft-power strategy for the past decade.