Oddly (or perhaps not so much considering the platform), an animated GIF of Lindsay Lohan has been the most reblogged post from either campaign.

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Aliza Licht, senior vice president for global communications for Donna Karan International, goes further: Two years ago, she wrote a blog post called "An Intern's Guide to Working the Shows" that she reblogged before fashion week.

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Over time, the things you like will accumulate and you can scroll through the list and pick posts to reblog which in turn will be reblogged by other users and generate a number of notes (visible with each post) that show exactly how many people either liked or reblogged the piece.

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