When marketers are creating fewer new ads and introducing fewer new products, it is doubly important to use rigorous pretesting to select the strongest alternatives.
随着新广告和新产品数量的减少,公司选出核心的主打产品无疑是必要的。
3
Those who had to recall both their mediator and the translation got scores averaging 51 percent if theyd been in the pretesting group and just 34 percent if theyd only studied.