Using punny humor and wry examples, he explained the arcane world of finance, with its foggy phrases such as "selling short" and "buying on margin, " to the newly empowered personal investor.

Gan Dongxia, a wealthy investor, often USES the service. She says she feels safer with personal protection.

I ended the post on a contradictory note by explaining why I remained an active investor, though the reasons I gave were more personal than professional.