Mr. Marmer, his two co-founders and four other team members are now raising capital from private investors.
WSJ: Service Helps Start-Ups See Where They Stand
2.
The Wall Street Journal spoke to Mr. Marmer recently about his project.
WSJ: Service Helps Start-Ups See Where They Stand
3.
The existing benchmarking service is free, but Mr. Marmer plans to introduce a premium model and is looking into a lead-generation service, both of which would charge users.