Like ageing boxers, big media firms have twice climbed into the ring to slug it out with high-tech outfits that seem to be building new business models with their property.

Rather than using rubber hoses to connect the stationary and moving parts of the building, 3sixty's ingenious plumbing system employs horizontal ring-shaped pipes made of steel.

Titled 'sensing the waves', the new building creates a ring around the site's existing structure, which has been completely preserved.