The new toy was an immediate success, and the sale of teddies was soon so brisk that Michtom went on to establish the Ideal Novelty and Toy Company.

BBC: A Point of View: The grown-ups with teddy bears

Quite by chance, Berryman's cartoon was noticed by a Russian Jewish immigrant to America named Morris Michtom, who by day sold candy in his store in Brooklyn, while by night making stuffed animals with his wife Rose.

BBC: A Point of View: The grown-ups with teddy bears

Thus inspired, Michtom duly created a stuffed bear cub, and he put it in his shop window, accompanied by a sign that read "Teddy's bear", having already sent an earlier version to Roosevelt, who promptly gave him permission to use his name.

BBC: A Point of View: The grown-ups with teddy bears