The present study demonstrates seven types of intertexts in the advertising slogans in order to show the popularity of intertextuality.
本文通过探讨广告口号中的七种互文性，以证明在商业广告中互文性普遍存在。
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Ultimately, all cultural production can be seen to occur in a liminal environment, since it emerges from the interaction between the individual text and the intertexts to which it responds.