In Summarizing the concept and types of allographemes and identicalness discussed in this paper, we analyze why the phenomenon shapes.
本文在总结东巴文字字素变体和同形现象内涵及其类型的同时，对这些现象产生的原因加以分析。
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With pragmatic presupposition in English advertisement rhetoric devices, advertisement makers seek the identicalness or similarities with consumers in terms of value, attitude, belief, knowledge, etc.