Anthony Freeling of McKinsey, for example, says companies want to know how to use data about their customers to market directly to them.

ECONOMIST: Advertising

McKinsey, the consulting firm, reported on the results of purchase process simulations with over 5000 customers in the U.S., Europe, and Asia (Court, Freeling, Leiter, and Parsons 1996).

FORBES: Believers Vs. Non-Believers: Convincing Internal Partners That Marketing Can Help Drive Business Results