as modifiera leading manufacturer of own-label breakfast cereals
another term for own brand
Example sentencesExamples
One of the Tesco bargains I enjoyed is its own-label Chilean Merlot.
As own-label has grown, brands have been squeezed off the supermarket shelves.
Most own-labels in both the food and drink sectors have improved over the last ten years, and now the best often compete with the brand leaders - as well as being a good deal cheaper.
It's the equivalent of an own-label food line and should be aiming much higher.
Similarly, Turkish manufacturers marketed their own-label jeans under foreign-sounding brands, such as Moment Jeans or Pyramid Jeans, as if they were imported.