Impression management:
In sociology and social psychology, impression management is a goal-directed conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction 2001. It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image.
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印象管理:
在社会学和社会心理学中，印象管理是目标导向的有意识的或者无意识的过程。
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Impression management印象管理