网络视频广告平 台FireflyVideo发布于2010年，使广告商有能力对其电视和插播广告购买进行有效补充，方便、高效并具有全面的品牌安全性。 tipschina.gov.cn | Launch edin 2010, Firefly Video is anonline [...]video advertising platform that provides brand advertisers the ability to effectively [...]complement their TV and pre-roll buys, easily, efficiently and with full brand safety. tipschina.gov.cn |
此外，在媒体传播公司斯达康代表主要消费品客户开展的促销活动中 ，FireflyVideo通过其独特的视频广告平台仅在数周内即获得60,000多个潜在消费者。 tipschina.gov.cn | Further, in a campaign conducted by media communications [...] agency Starcom on behalf of a major consumer [...] produc tsclient,Firefly Video generated [...]more than 60,000 prospects in just a few [...]weeks through its unique video ad platform. tipschina.gov.cn |
与需要专用集成视频播放器的插播广告不同 ，FireflyVideo的广告单元在标准展示广告单元中运行，使出版商无需专业集成或附加技术即可获得视频盈利。 tipschina.gov.cn | Unlike pre-roll, which requires a specially [...] integrated vid eoplayer,Firefly Video's adunit [...]runs in a standard display ad unit, giving [...]all publishers the ability to monetize video with no need for special integration or additional technology. tipschina.gov.cn |
例如，利 用FireflyVideo，广告商可识别购买特殊牌号汽车或从纽约到伦敦机票的用户，也可识别已婚夫妇或25至34岁的女性。 tipschina.gov.cn | For example, with Firefly Video advertisers can [...]identify consumers shopping for a particular make of car, or a New York [...]to London flight, or couples getting married or women 25-34 years old. tipschina.gov.cn |
FireflyVideo平台还与插播电视广告中断方式不同，用户在查看需要的内容前必须观看广告。 tipschina.gov.cn | T he Firefly Video platformalso [...]contrasts with the interruptive style of pre-roll and television advertising, in which ads [...]are presented to consumers as a prerequisite before viewing the desired content. tipschina.gov.cn |
但 FireflyVideo发布后，广告商现在可将电视的情感表达力与先进的展示广告目标定位技术相结合。 tipschina.gov.cn | However, [...] with th e launch of FireflyVideo, advertisers [...]can now combine the emotionally engaging power of TV with the state-of-the-art [...]targeting of display advertising," said Donnovan Andrews, president of Firefly Video. tipschina.gov.cn |
这艘船与 35 米 的Firefly（荷兰）类似 — 拥有经典外观和顶尖科技元素 — 在同一个风景如画的赛道上比赛。 regattanews.com | She is in good [...] company with the 35mFirefly (NED) – another marriage [...]of classic look and cutting-edge elements – tackling the same scenic courses. regattanews.com |
FireflyVideo结合了电视广告的优势：有利于情感表达的全动感广告，并结合了展示广告的优势：交互参与性、更精确的目标定位、用户反馈、社会分享和智慧见解。 tipschina.gov.cn | Firefly Video combines the [...]best of TV advertising: emotionally engaging full-motion ads, with the best of display advertising: [...]interactive engagement, fine-grained targeting, user feedback, social sharing and intelligent insights. tipschina.gov.cn |
FireflyVideo还将与其他希望从事视频广告服务和销售的高级出版商开展合作。 tipschina.gov.cn | Firefly Video will also partner [...]with other premium publishers wishing to serve and sell video ads. tipschina.gov.cn |
对传统电视和在线插播广告形成补充的新兴网络视频广告平 台FireflyVideo（TM）今日正式发布。 tipschina.gov.cn | Firefly Video（TM）, a new online video advertising platfor m designedto complement traditional television and online pre-roll advertising, officially launched today. tipschina.gov.cn |
FireflyVideo除了有内容目标定位外，还提供多维受众目标定位――包括汽车交易、旅游、零售、时段、地域、人口统计、生活方式、内容和重定位――为媒体用户提供独特的网络视频广告。 tipschina.gov.cn | FireflyVideogoes beyond [...]content targeting, providing multi-dimensional audience targeting -- including in-market automotive, [...]travel, and retail, dayparting, geographic, demographic, lifestyle, content and retargeting -- that provides media buyers with unmatched specificity in web video advertising. tipschina.gov.cn |
创意社区在测试阶段已开始认 可FireflyVideo及其成果。 tipschina.gov.cn | The creative community has already [...] begu n to recognize Firefly Video and its achievements [...]during its beta stage. tipschina.gov.cn |
尽管产品还处于测试阶段， 但FireflyVideo目前已经用于现代、达能、宝洁丹碧丝、日产、爱世克斯、高西伦克、哈根达斯等许多公司的超过25个广告活动中。 tipschina.gov.cn | Initiated while the product [...] was s till inbeta, Firefly Video is currently [...]executing on more than 25 video advertising campaigns [...]for Hyundai, Dannon, Proctor & Gamble's Tampax, Nissan, Asics, Guthy Renker, Häagen Dazs, and a range of additional companies. tipschina.gov.cn |
与电视对传统焦点群体和海报活动的依赖相比 ，FireflyVideo能以更即时有效的方式提供丰富的受众识别力。 tipschina.gov.cn | FireflyVideoalsoprovides rich audience [...]insights in a more timely and efficient manner than television's traditional reliance [...]on focus groups and post-campaign research. tipschina.gov.cn |
高西伦克提 名FireflyVideo为它做的促销活动角逐电子零售协会大奖。 tipschina.gov.cn | Guthy Renker nominated [...] its c ampaign withFirefly Video for a prestigious [...]Electronic Retailing Association award. tipschina.gov.cn |
斯达康数字解决方案经理Chris [...] Falkiner表示：“活动结果超出了我们的预期，采 用FireflyVideo的点击付费模型，我们能在不浪费媒体资源的情况下获得最有价值的潜在消费者。 tipschina.gov.cn | The campaign's results exceeded our [...] expectatio nsandwith FireflyVideo's cost-per-engagement [...]model, we were able to reach [...]our most valuable prospects with no media waste," said Chris Falkiner, Manager Digital Solutions at Starcom. tipschina.gov.cn |
FireflyVideo可面向全球2.2亿网络用户提供服务，使品牌广告商与对其品牌最感兴趣的用户相连接，并通过视频影响力和交互性的结合使受众参与进来。 tipschina.gov.cn | Delivering the ability to reach and target within a worldwide online universe of 220 million people, Firefly Video enables brand advertisers to connect with consumers who are most interested in their brand and engage with them by combining the impact of video with interactivity. tipschina.gov.cn |