单词 | sisodia | ||||
释义 |
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Sisodia和Sheth说,大多数市场看起来就像一个大型购物中心, 各种各样的专卖店拱卫着几家大商场。 12manage.com | Sheth and Sisodia say most markets resemble a shopping mall. 12manage.com |
两位美国教授RajendraSisodia和Jagdish Sheth,围绕着“三强鼎立法则”进行了一系列的经验研究和实证调查, 基于数年时间、对上百家美国全国性大公司和地方性中小公司的研究,Sisodia和Sheth发现,每一个市场确实都被三个市场领袖主宰着,围绕着这三大员的其他公司,要么在某一利基产品(Niche Product)上取得优势(如生产高端音响设备),要么在某一利基市场(Niche Market)上取得成功(如专门为职业女性提供时尚用品)。 12manage.com | Based upon years of research on hundreds of both national and local companies, Sheth and Sisodia showed that three market leaders are eventually surrounded by smaller "specialists" who successfully concentrate on niche products (such as high-end audio gear) or niche markets (like fashions for professional women). 12manage.com |
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