gimmick
US
UK gimmick n: (clever stratagem)
SC 巧妙策略
SC 巧妙手段
The marketing manager came up with a number of gimmicks to improve sales.
营销经理想出了许多巧妙的办法提高销售量。
gimmick n: (devious trick)
SC 伎俩，花招 jì liǎng ，huā zhāo
That looks too good to be true; it's probably just a gimmick.
天上不会掉馅饼，那恐怕只是骗人的伎俩而已。
gimmick [sth] vtr: (embellish with unnecessary features)
SC 过分装饰
SC 过度装饰
TC 過度裝飾
TC 過度裝飾