logotype
/ˈlɒgəʊtaɪp/noun
1- Printing a single piece of type that prints a word or group of separate letters【印刷】联体活字。
1.1
- a single piece of type that prints a logo or emblem标识（或徽标）联合活字。
1.2
- a logo标识, 标志。
词源
early 19th cent.: from Greek logos 'word' +TYPE.