goodwill
/ˈgʊdˈwɪl/noun
mass noun
1
- friendly, helpful, or cooperative feelings or attitude友好, 善意; 合作态度：
the scheme is dependent on goodwill between the two sides
这个计划取决于双方的合作诚意
as modifier a goodwill gesture.一个表示友好的手势。
2
- the established reputation of a business regarded as a quantifiable asset, e.g. as represented by the excess of the price paid at a takeover for a company over its fair market value商誉（公司已有的声誉, 被认为是可量化的资产, 例如收购一公司时超出其账面净资产部分的差价即是代表商誉的价格）。