gimmick
/ˈgɪmɪk/noun
- a trick or device intended to attract attention, publicity, or trade（为吸引注意、做宣传或招徕生意而搞的）花招; 手法; 噱头。
派生词
gimmicky
adjective词源
1920s (originally US)： of unknown origin but possibly an approximate anagram of magic, the original sense being 'a piece of magicians' apparatus'.