downmarket
/ˈdaʊnˌmɑːkɪt/adjective & adverb
- chiefly Brit. towards or relating to the cheaper or less prestigious sector of the market〈主英〉面向低收入消费者的（地）; （向）低档品市场的（方向）：
as adj. an interview for the downmarket tabloids低档通俗小报的一次招聘面试
as adv. competition threatens to drive broadcasters further downmarket.激烈的竞争有可能迫使广播公司进一步面向低层次市场。