1
- a type of product manufactured by a particular company under a particular name同一牌子的商品; （商品的）牌子：
a new brand of soap powder.
一种新牌子的肥皂粉。
1.1
- a brand name商标：
the firm will market computer software under its own brand.
该公司将推出自有品牌的计算机软件。
1.2
- a particular identity or image regarded as an asset独特的个性; 自成一格的形象：
you can still invent your own career, be your own brand.
你仍然可以构筑自己的职业生涯, 保持自己特有的个性。
1.3
- a particular type or kind of something（独特的）一种, 一类：
they entertained millions with their inimitable brand of comedy.
他们以自己那种无法模仿的喜剧让千百万人快乐。
2
- identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron（尤指从前打在囚犯或奴隶身上的）烙印, 火印。
2.1
- archaic a branding iron〈古〉烙铁。
2.2
- figurative a habit, trait, or quality that causes someone public shame or disgrace〈喻〉耻辱的标志, 污名：
the brand of Paula's dipsomania.
保拉的嗜酒狂坏名声。
3
- a piece of burning or smouldering wood燃烧的木头, 烧焦的木头：
took two burning brands from the fire.
从火里面取出两根正在燃烧的木头。
4
- poetic/literary a sword〈诗/文〉剑。
with obj.
1
- mark (an animal or, in former times, a criminal or slave) with a branding iron（用烙铁）打烙印于（动物、囚犯或奴隶身上）; 以烙铁打标记。
1.1
- mark indelibly给…永久留下痕迹（或斑点）：
an ointment that branded her with unsightly violet-coloured splotches.
在她身上留下了难看紫斑的药膏。
1.2
- describe (someone or something) as having a nature or quality regarded as bad or shameful谴责; 加污名于：
anyone who says anything bad about the country is branded as a traitor
任何说这个国家一点坏话的人都被说成是卖国贼。
with obj. and complement she was branded as a liar.人们谴责她是个撒谎精。
2
- assign a brand name to加商标于：
as adj. branded cut-price branded goods.打折的品牌商品。
2.1
- as noun branding the promotion of a particular product or company by means of advertising and a distinctive design促销; 宣传。
WORD TRENDS
Once upon a time most people rarely thought about brands, although they may have favoured a particular make of soap powder， cigarettes， or baked beans. Now a brand is primarily something to build， promote， sell， create， or develop， according to the Oxford English Corpus. Marketing and advertising are so pervasive that organizations， public figures， and even ordinary people may be considered as brands： the first soccer club to promote its brand in Asia ｜ the Beckham brand implies certain values ｜ by developing a strong personal brand， you'll create a life that's more successful and fulfilling.
派生词
brander
noun词源
Old English brand 'burning' (also in sense 3)， of Germanic origin; related to German Brand， also to BURN1. The verb sense 'mark permanently with a hot iron' dates from late Middle English， giving rise to the noun sense 'a mark of ownership made by branding' （mid 17th cent.）， whence sense 1 （early 19th cent.）.