rhetoric
/ˈretərɪk/noun
mass noun
1- the art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques修辞; 修辞学。
1.1
- language designed to have a persuasive or impressive effect on its audience, but which is often regarded as lacking in sincerity or meaningful content花言巧语, 虚夸：
all we have from the Opposition is empty rhetoric.
我们从反对党那儿听到的都是空洞的辞令。
词源
Middle English: from Old French rethorique, via Latin from Greek rhētorikē （tekhnē） '(art) of rhetoric', from rhētōr 'rhetor'.