reposition
/ˌriːpəˈzɪʃən/verb
with obj.
1- place in a different position; adjust or alter the position of改变…的位置, 调整…的位置：
try repositioning the thermostat in another room.
把恒温器试放在另一个房间里。
1.1
- change the image of (a company, product, etc.) to target a new or wider market改变（公司、产品等的）形象; 为开拓新市场对（公司、产品等）进行重新定位：
we are trying to reposition the brand with a premium image.
我们正试图树立优质高价的品牌形象。