psychographics
/ˌpsaɪkəʊˈgræfɪk/plural noun
treated as sing.
- the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research（尤指在市场调查中根据人们态度、期望和其他心理标准对其进行研究和分类的）消费心态学。
派生词