merchandising
/ˈmɜːtʃəndaɪzɪŋ/noun
mass noun
1- the activity of promoting the sale of goods, especially by their presentation in retail outlets推销, 促销：
problems rooted in overexpansion and poor merchandising.
由于扩张过度和促销不力而生发出的问题。
1.1
- products used to promote a particular film, pop group, etc., or linked to a particular fictional character促销物品（为推销影片、流行乐等用, 或以虚构人物为主题）：
the characters are still popular and found on a wide variety of merchandising.
这些人物仍很受欢迎, 在各式物品促销中还可见到。