appealing

a book with an appealing title书名很吸引人的图书

appealing colors动人的色彩

It is an idea that most people will find appealing. [=that most people will like]这是个大多数人都会喜欢的想法。

The offer is especially appealing to young people who are buying their first car.这份报价对要购买第一辆车的年轻人特别有吸引力。