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单词 Customer Experience Management
释义

Customer Experience Management

英语百科

Customer experience

Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. It is measured by the individual's experience during all points of contact against the individual's expectations. Gartner has recognized the importance of managing the customer's experience.

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