Advertising in biology

（重定向自Advertising coloration）

Red deer stag advertises its size honestly by roaring in the breeding season, reducing the need to fight.

Insect-pollinated flowers use a combination of cues to advertise themselves to insects.

Wilson's bird-of-paradise advertises to females in the breeding season with brilliant colours, patterns and tail plumes, as well as display behaviour and song.

Sedge warbler males advertise their fitness by the variety of their song repertoire.

Advertising in biology means the use of displays by organisms such as animals and plants to signal their presence for some evolutionary reason.

Such signalling may be honest, used to attract other organisms, as when flowers use bright colours, patterns, and scent to attract pollinators such as bees; or, again honestly, to warn off other organisms, as when distasteful animals use warning coloration to prevent attacks from potential predators. Such honest advertising benefits both the sender and the receiver.

单词	Advertising coloration
释义	Advertising coloration 英语百科 Advertising in biology （重定向自Advertising coloration） Advertising in biology means the use of displays by organisms such as animals and plants to signal their presence for some evolutionary reason. Such signalling may be honest, used to attract other organisms, as when flowers use bright colours, patterns, and scent to attract pollinators such as bees; or, again honestly, to warn off other organisms, as when distasteful animals use warning coloration to prevent attacks from potential predators. Such honest advertising benefits both the sender and the receiver.
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