Category killer

（重定向自Category killers）

A category killer is marketing industry jargon for a product, service, brand, or company that has such a distinct and sustainable competitive advantage over other firms in its market that competing firms find it almost impossible to operate profitably and almost all the competitors in the market, whether real "bricks and mortar" stores or virtual online stores, leave the industry, thereby increasing the dominant firm's concentration ratio.

单词	Category killers
释义	Category killers 英语百科 Category killer （重定向自Category killers） A category killer is marketing industry jargon for a product, service, brand, or company that has such a distinct and sustainable competitive advantage over other firms in its market that competing firms find it almost impossible to operate profitably and almost all the competitors in the market, whether real "bricks and mortar" stores or virtual online stores, leave the industry, thereby increasing the dominant firm's concentration ratio.
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