紫珠（学名：Callicarpa bodinieri）是马鞭草科紫珠属的植物。

落叶直立灌木；狭倒卵形叶子对生，上半部边缘有粗锯齿，两面通常无毛；聚伞花序腋生，秋季开紫色花，花序柄较叶柄长；小球形果实，紫色美丽。

Callicarpa bodinieri (Bodinier's beautyberry) is a species of flowering plant in the genus Callicarpa of the family Lamiaceae, native to West and Central China. Growing to 3 m (10 ft) tall by 2.5 m (8 ft) wide, it is an upright deciduous shrub with dark green leaves turning red in autumn (fall). In midsummer, small lilac flowers are produced in the leaf axils. But it is grown in gardens primarily for its small, decorative purple berries in tight clusters in autumn. While the berries are not poisonous, they are very bitter. Wildlife will not eat them until there are no other available food sources. This species is more tolerant of cold than C. americana (American beautyberry).