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单词 Ad creep
释义

Ad creep

英语百科

Ad creep

A Valio advertisement on an envelope
A Renault advertisement covers an entire Stagecoach Manchester bus

Ad creep refers to the increased "creep" of advertising into previously ad-free spaces. The earliest verified appearance of the term is in a 1996 article "Creeping Commercials: Ads Worming Way Into TV Scripts" by Steve Johnson for the Chicago Tribune, however it may have been coined by a subscriber to Stay Free! magazine, according to another source

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