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单词 Built in obsolescence
释义

Built in obsolescence

英语百科

Planned obsolescence

The 1923 Chevrolet is cited as one of the earliest examples of annual facelifts in the car industry, because it had a restyled body covering what essentially was 9-year-old technology.[5]
Ending the Depression Through Planned Obsolescence, by Bernard London, 1932
One of the complaints about Apple devices, such as the iPhone and iPad, is that they are notoriously hard to repair.[8]
The Marketing writer Philip Kotler argues that much so-called planned obsolescence is in fact the working of the competitive and technological forces in a free society—forces that lead to improving goods and services.

Planned obsolescence or built-in obsolescence in industrial design and economics is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle").

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