Windburn

Windburn is a condition whereby a sunburn obtained in cool or cloudy conditions is incorrectly attributed to the effects of the wind rather than the sun. The main reason for this is that in cool or cloudy conditions many people are unaware that they are still vulnerable to the burning effects of the sun's UV radiation, so fail to take precautionary sun protection measures. This increases their risk of sustaining a sunburn, which they may then falsely attribute to the wind.